Backstage at The Lowry: Tania Mamoud, Development Executive – Corporate Giving

My name is Tania and my job entails account managing all of our corporate supporter relationships, planning fundraising events (from galas to golf days) and seeking new and exciting ways of making money. My day-to-day activities range from booking tickets and organising hospitality events, to greeting Lords, MPs and celebrities at some of our special gala nights and advocacy events. I absolutely love my job as it is varied and I never know what the next week might bring!

My most unforgettable moment at The Lowry has been watching Alison Goldfrapp perform to an intimate group of about 80 patrons and supporters in the Compass Room. It was an exceptional evening as part of our first ever Performer as Curator series and a truly magical performance. My least glamorous moment has got to being on my hands and knees picking crisps out of a carpet before a VIP event, and scrubbing candle holders to make them extra shiny. Attention to detail is key, and this job does mean having to be quite hands-on and flexible!

Another huge part of the role is securing sponsorship, which involves meeting different types of businesses, getting to know their brand and corporate values, and matching these to one of our many exciting projects. For instance, some of the people I speak to are bankers, accountants and lawyers, but others are PR companies and B2C (business to consumer) companies, such as hairdressers, holiday home companies and even other museums. They all have a very different product and one of my challenges is to understand what they are about and how we can help them. On the plus side, this does mean sampling their offering which is always a great bonus!

I’ve been at The Lowry for about a year and a half but really feel like it has been much longer – in a good way! Before coming to The Lowry, I worked freelance as a Project Manager and ran an oral-histories community arts project which explored the theme of ‘reintegration’ in Manchester. At the same time, I worked at Contact theatre and managed their Creative Experts programme, which aimed to find their participants paid work, whilst also making Contact some much needed income.

I always knew I’d work in the theatre, but fundraising is never something I thought I’d be doing – especially not with businesses. I wouldn’t change it for the world though, and thrive off delving into the different worlds of my clients, and best of all, seeing their reaction to the world of the arts! It is a hugely fulfilling role and I feel incredibly fortunate to be working at such an amazing venue!

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