Backstage at The Lowry: Jenny Day, Special Events Co-ordinator

The countdown begins and preparations are underway for my first (and what I hope will be a successful) year of hosting Christmas parties.

This year we are welcoming over 2700 guests to The Lowry to celebrate their Christmas in style. We are hosting two party packages, the Emerald party to be held in the Compass Room and the Scarlet party held in the Studio. In order to make sure our parties run smoothly, I have been collating and preparing information ready to distribute to all the relevant departments. From typing up menu pre-orders and creating name cards to organising table plans to selling those last minute spaces – every detail counts in ensuring our success!

Along with the Christmas parties, I also sell and co-ordinate weddings (up to 45 a year!) and private parties. I work alongside two Corporate Sales Co-ordinators, a Marketing and Administrator Co-ordinator and the Corporate Sales Manager within the Corporate Relations Department. The Co-ordinators and Manager organise anything from conferences and meetings to Gala Dinners and even Britain’s Got Talent…look out for Simon Cowell in February!

Like a lot of people I enjoy planning parties, I suppose it began when my dad asked me to organise my mum’s 50th birthday party with my very first budget! We hired a marquee, an Elvis tribute, and caterers and kept it as a surprise until the day. During this time I was at college studying business studies with the plan of taking a degree in this field, however whilst looking through a university prospectus I came across Events Management, which tied together management, business and event planning. A perfect fit! My four year degree included a year’s work placement, where I was employed as an Events Support Assistant at Wigan Leisure and Culture Trust, an independent trust working on behalf of Wigan Council. Here I gained a vast amount of experience in planning and co-ordinating small and large events in various departments.

Following my degree, I fulfilled a life-long ambition of mine and went travelling. After 6 months of roaming through South East Asia, Australia and New Zealand, I came home ready to begin my career in the events industry. I worked in Liverpool at the Anglican Cathedral as an Events Assistant, where I assisted in the organisation of some really exciting events such as a Jacqueline Wilson book launch, Alder Hey Celebrity Fashion Show, John Moore’s Graduations and Corporate Gala Dinners for up to 1000 guests. The job was a brilliant introduction into working in a fast paced event environment and within a unique and city landmark venue. When I saw the advertisement for Special Events Co-ordinator at The Lowry it was too good an opportunity to miss. The job was a progression, with more responsibility and I felt it was the perfect opportunity for me, I’m glad to say that my instinct has been rewarded!

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